Google Instant Apps
Google introduced a new feature for Android at its I/O developer conference yesterday, called Instant Apps. Instant Apps takes away the frustration of having to deal with downloading and installing apps that you would only use one time. Since it’s new, it will be limited to certain capabilities. Ath the I/O conference they showed an example with a parking meter with NFC. They held the phone to the parking meter and the NFC triggered the “Instant App” to appear on the screen as well with Android Pay. With deep links, Android users will be able to use apps from a link without having to download anything from the Play Store. The company showed off a video example showing shopping experience from B&H. And Google suggested it would be a good way for single purpose apps, like paying for parking at a museum, where you don’t want to deal with the mobile web, but also don’t want to download a full app that sticks around after you leave. After clicking a link, Google Play will download a few small parts needed for a brief experience. After completing that action, users can take the plunge and download the whole app.
To learn more about Google Instant Apps, head to the developers page for daily updates.